We Rely on Automotive Direct Mail

January 14, 2010 on 3:33 am | By admin | In Autos | Comments Off

Our advertising budget here at the car dealer is spent on just one kind of marketing campaign. We no longer spread it out with the radio ads that were really doing no good for us anyway. We stopped using newspaper and other print media for that low return on the investment. We now rely on automotive direct mail to get the word out about our dealership. We also are able to offer the credit applications in the same mailer so that people are more encouraged to come in and complete a sale. It takes much of the guesswork out of it for them.

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